BitClave are a new company that are trying to revolutionise the way that we search for information online by using blockchain. The fundamental problem they are trying to solve is the fact that traditional search engines make huge profits by turning their users into commodities, and selling information to advertisers. This is why they offer their search services for free, and why the results you are given following a search are full of paid for advertising that’s targeted to your demographic. If only there was a way that you could benefit from the sale of your own data- well that’s what BitClave are proposing.
The Decentralised Search Engine
BitClave have spent the past year developing their own search engine. Like others, it will allow users to search for free, but gives them the choice about who gets access to their information. In return, the users will get paid themselves, and BitCLave will take a far lower slice of the pie than other search services. This system ensures that users are no longer subjected to endless adverts, and advertisers are able to precisely target potential customers who are actually interested in what they are offering.
Let’s take the example of if you are looking to buy a new house. Normally you would search for a realtor, and be presented with a number of options of people who have paid your search engine to appear at the top of the list of results. BitClave give you much more control. With them, the data you have provided will only be shared with those that meet your requirements, such as operating in your area, working with your preferred budget, and so on. For each offer you are given from a realtor that you engage with, you will receive payment. This doesn’t mean you have to purchase anything from them, but simply explore their offer further. This method matches up potential customers with organisations that can provide what you are looking for, and makes the whole process a lot easier.
Payments to users for their information will be made with CAT, the Consumer Activity Token, and this is where the blockchain element comes in to things.
The CAT is a new crypto-currency that will be the foundation of the search engine. It is what users will be paid in, and what advertisers will pay for services with. This usage will drive the demand for the virtual currency that will be tradable on crypto exchanges. Users will be able to convert it to other currencies, and advertisers will similarly be able to acquire it. BitClave call it “The bridge between businesses and people.”
The sale of the currency will also allow BitClave to raise essential funds to develop the platform, and they are about to launch their ICO (Initial Coin Offering). They are looking to raise 25 million dollars during the crowd sale, with an initial billion tokens on offer. In total, there will be a limit of 2 billion tokens created over the lifetime of the currency. To purchase CATs during the presale, you will be able to use the main crypto-currencies (BitCoin, Ethereum, LiteCoin, and QTUM). After opening a wallet with BitClave and transferring an amount of your chosen currency in it, when the ICO ends this will be converted into CATs. After the sale finishes, CATs will become openly tradable on the crypto exchanges, and usable to purchase services through the BitClave search platform.
It is already possible to register your interest in CAT, with the ability to set up an account and make a deposit. Anyone who does this will receive a 30% bonus during the initial sale, and their conversion will be calculated at the best rate available between the time the deposit is made, and when the Token Sale begins. If you want more information on how to do this, go to the BitClave website at https://www.bitclave.com/.
BitClave have designed a model that will benefit everyone involved. Users of the search engine will only see ads that they want to see, and are rewarded for the sharing of their information. Companies who want to advertise are able to better target potential customers, so their costs are more tangible. There’s also the opportunity to get involved with a new crypto-currency; one that you are able to buy in the initial sale or from exchanges, and one that you are able to earn with the data that you share. The ICO is due to begin soon, so it’s worth keeping a watch on their website as they will give at least 48 hours notice of when.