Do you feel like finding good content has become more and more difficult? Instead of relevant information, swarms of clickbait headlines and low-quality sponsored articles seem to be popping up everywhere. If your experience on the internet makes you feel frustrated, you are definitely not alone. Today’s social networks and web platforms make it almost impossible to avoid sponsored content. We definitely need an alternative. MEDIA Protocol is here to provide it.

How Does Content Distribution Work Today?

Before we go into detail about what MEDIA Protocol is trying to do, let’s take a look at the current situation. Today, we are consuming more content than ever. But how does content distribution work exactly? Creating good content is always the first step. However, writing a good article is rarely enough. No matter how good a certain piece of content is, it’s worth nothing if it doesn’t reach the right audience.

For this reason, publishers usually share the URL on a content distribution platform or social network. They pay the platform to boost the post in order to reach their target audience. In this system, big centralized platforms like Google and Facebook are the ones that get most of the profit. They harvest a huge amount of data from the consumers who never get anything in return. On the other hand, the flow of data back to the content creators is limited. Without relevant data, the publishers can’t create relevant content which also makes the experience worse for the consumers.

The founders of MEDIA Protocol have realized that the current content distribution models don’t work very well. For this reason, they have created a better way for content creators, publishers, and consumers to interact with each other. Using blockchain technology, MEDIA Protocol is trying to revolutionize the way content distribution works.

Why the Blockchain?

The fiercest proponents of the blockchain believe it can transform the digital economy. It’s not just about digital currency anymore. People are now trying to create new internet services using the same technology bitcoin uses, for example. Do we really need blockchain in the world of online content? The answer is yes, and there are a couple of good reasons for this.

First of all, the blockchain eliminates the need for a middle-man between those who publish the content and those who consume it. Furthermore, since all the records are public, the chances of fraud are extremely low. If anyone wanted to manipulate the system, they would have to do it in public where this kind of behavior can be easily dealt with.

Last but not least, with MEDIA Protocol, consumers can receive rewards for various actions they perform. Publishers will be able to offer incentives to users who interact with the content they provide. Consumers, on the other hand, will receive micropayments for viewing or sharing a certain piece of content, for example.

This reward system couldn’t function without blockchain. Transferring such small amount in fiat currency would be too complicated. The transaction could take days, and the processing fees would be too high for this kind of system to work. MEDIA Protocol uses Ethereum-based tokens instead. The processing fees are almost non-existent, and payments can be made within seconds.

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