The model of Arcona's upcoming platform will be particularly appealing to all the sci-fi, VR and AR enthusiasts out there. Still, the story does not end there, not by a stretch. Namely, with the implementation of augmented and virtual reality, Arcona aims to keep an eye on the future and connect our physical world with all possibilities provided by digital avenues. In addition, the Arcona Augmented Reality Ecosystem relies on blockchain and smart contracts. Blockchain thus acts as a ledger. It identifies the owners of the digital land and registers all transfers made on the system. With its inherent transparency, this technology guarantees property rights, as well as copyright protection to all users.
In a way, the setup is designed to provide our real world with additional digital layers on top of it.
Arcona's platform enables you to rent, lease, purchase or sell your digital land. In essence, you should think of it as real property, just adapted to our current (and future) digital needs. Somewhat like a world superimposed onto the one we are living in.
As for the potential owners and users of the digital land, they include both the business sector and individuals. For instance, if you own a cafe or catering establishment, you can use this platform to rent digital land that is in sync with its physical space. Thus, a guest of the establishment could view its digital version when visiting it, with descriptions, menus, etc.
However, the use of digital land goes much further. In the Arcona digital landscape, you could run ads for your business, as well as sell your products via its platform.
When choosing your digital land lot for the sake of future ad placement, you might want to acquire digital spaces that will likely see heavy traffic from Arcona users. By doing so, you will practically invest in your future business.
Possible application of the platform and digital lots includes a vast variety of options. They include the entertainment industry and game development, theme parks, the travel market, navigation, construction industry, educational contents, etc.
Some people believe that AR and VR technology still have a long way to go. Hence they argue that investing in future ad placement through the Arcona platform is not yet economically advisable.
On the other hand, one cannot deny the major achievements made in this field, and the enormous funds that keep pouring in. Just the fact that tech giants such as Facebook and Google are taking this area very seriously in terms of their own investments indicates that the future has already arrived.
The economy behind the Arcona Augmented Reality Ecosystem is based on the Ethereum platform. The currency thus generated is the Arcona ERC20 token. A pre-sale already took place and ended in late December last year. The official ICO has begun on January 25 and will last until February 25. At a price of $1 per token, the maximum amount of generated tokens, following ICO, will amount to a maximum of 135 million.
Participants in Arcona's ICO will be eligible to select and buy the most sought-after digital land lots during private auctions. These will take place from March 1 until March 25. The first territories on sale will be distributed in 10 cities that Arcona's platform currently covers, at a starting price of 1 token per square meter. Following that, public auctions will commence on April 1.
If you are considering investing or are interested to find out more, you can get more details on Arcona's website.